About Totally Gnarly

This isn't just a brand. It's a way of living.

Gnarly isn't a surf term. It's a mindset.

It's the feeling you get when you stop sleepwalking through the week and start actually living: breaking free from the alarm clock, the commute and the quiet hum of a life on autopilot, and choosing every day to do something that makes you feel alive.

Female Model wearing a totally Gnarly red cap and a white totally gnarly heavyweight white T-shirt standing on a beach
Man on the beach holding a coffee, wearing the black Gnarly Classic Tee

Beyond the 9-to-5

We make gear for the ones who refuse to wait

Most people spend their days waiting for the weekend. Whether you're catching a dawn swell, road-tripping with no fixed destination, raising kids who already know how to find adventure, or just wearing something that reminds you who you really are on a Tuesday morning, Totally Gnarly is for you.

Living gnarly isn't about being extreme. It's about being intentional: choosing a life that's bigger, bolder and more honest than the one the world tries to hand you.

Man smiling in the black Breathe Out The Mundane Full Zip Hoodie

Breathe out the mundane

Proudly South Australian

We're shaped by wide open skies, rugged coastline and a culture that's always been a little outside the mainstream. That spirit runs through everything we make, from the bold graphics on our tees to the heavyweight fabrics built for real life, not just a photoshoot.

Inside of the Red Faced Snapback showing the Totally Gnarly taping

Designed by us. Printed by us.

Made to order, checked by hand

Every Totally Gnarly piece is printed by us, to order. That means far less wasted stock, and because we print everything ourselves, we check every single piece before it leaves.

Our garments are made from 220 to 500gsm fabrics, chosen to go the distance, because people who live gnarly don't have time for gear that falls apart.

Jono & Liv - Founders of Totally Gnarly

Meet the crew

The people behind it

We're a small team in Murray Bridge, South Australia. Every design is drawn, printed and checked by us, and when you email or call, you'll be talking to one of us.

Back of the white Hibiscus Dreams tee with a hibiscus surfboard print

Two collections. One attitude.

Gnarly Girl, Gnarly Guys and the little legends

Our Gnarly Girl and Gnarly Guys collections are for anyone who's ever looked at the life they were supposed to live and thought: nah, I've got something better in mind. Cut for real adult bodies, with many styles up to 5XL.

And our kidswear? Because the gnarly life starts early.

What we stand for

  • Printed by us, to orderLess waste, and every piece checked by us before it ships.
  • Sized for real adultsMany styles run all the way to 5XL.
  • Proudly South AustralianDesigned and printed in Murray Bridge, SA.

Embrace the gnarly

You don't have to be a pro surfer, an athlete or an adventurer to live beyond the status quo. You just have to decide to. Totally Gnarly is here for that decision, and every bold, wild, unapologetic moment that follows.

Welcome. You belong here.